Learn step-by-step how to sell farm-fresh eggs and chicken in your local area or online. Discover legal tips, pricing strategies, marketing ideas, and where to sell for maximum profits.
Raising chickens is a labor of love—but selling the eggs and meat can be a great way to turn that passion into a profitable side hustle (or even a full-blown business). Whether you're a backyard chicken keeper or run a small homestead, learning how to sell eggs and chicken locally or online can help you earn while feeding your community with fresh, healthy food.
In this guide, I’ll walk you through real-world steps, legal requirements, and smart marketing tips based on personal experience and what’s actually working in 2025.
Step 1: Know Your Local Laws and Regulations
Before you start selling, check with your state agriculture department and local health departments about what's required. Rules can vary a lot depending on where you live.
Eggs: Many states allow small-scale egg sales without a license, especially if you’re selling directly to consumers (like at a farmers market or from home). However, labeling laws often apply—things like your farm name, date of collection, and a “not inspected” disclaimer if applicable.
Chicken Meat: Selling chicken meat is a bit trickier. If you process your own chickens, there are federal exemptions (like the 1,000 or 20,000 bird rule) that let small farmers sell without full USDA inspection, as long as you follow state guidelines.
👉 Tip: Always keep records and stay transparent. People appreciate knowing where their food comes from—and they want to trust it’s being raised and handled safely.
Step 2: Decide Where to Sell
You have two main options: locally or online. The good news? You don’t have to choose just one.
Selling Locally:
Farmers Markets – Great for building a loyal following. Bring samples, talk to people, and be consistent.
From Your Farm – Put a simple sign by the road. Many customers love coming directly to the source.
Local Stores or Co-ops – Reach out to small grocery stores or health food shops that support local produce.
CSA (Community Supported Agriculture) – Bundle your eggs and meat with other farm products for weekly or monthly subscriptions.
Selling Online:
Facebook Marketplace / Buy & Sell Groups – Still one of the easiest and fastest ways to connect with nearby customers.
Your Own Website – Use Shopify, Squarespace, or Etsy if you have added-value items (like pickled eggs or chicken sausage).
Email Newsletters – Collect emails at markets or on your site. A simple weekly update with product availability can drive repeat sales.
Instagram & TikTok – Show your chickens, how you collect eggs, and behind-the-scenes farm life. It builds trust and buzz.
Step 3: Price It Right
This part can feel awkward—but don’t undervalue your hard work.
A good starting point for pricing:
Eggs: $4–$8 per dozen depending on your area and whether they’re free-range, organic, or pasture-raised.
Whole Chicken (processed): $4–$6 per pound, or $20–$30 per bird.
Do a quick market survey—visit local farm stands, co-ops, and online listings. If your eggs are better (e.g., pasture-raised, richer yolks, heirloom breeds), don’t be afraid to charge more and educate buyers on why.
👉 Bonus Tip: Offer bundle deals—like “Buy 3 dozen eggs, get 1 free” or “Add a whole chicken to your egg order for 10% off.”
Step 4: Package & Present Professionally
Presentation matters—even if you're just selling from your driveway.
Use clean cartons and add a custom label (you can print your own with Canva).
For chickens, vacuum-seal and freeze if possible. It keeps meat fresh and looks professional.
Share how you raise your flock—customers love seeing happy hens and knowing they eat well and live cleanly.
Step 5: Build Relationships, Not Just Sales
The secret to steady income isn’t just having great products—it’s building real relationships.
Remember names and preferences.
Ask for feedback.
Share recipes.
Thank repeat customers publicly on social media.
People don’t just buy your eggs and chicken—they’re buying a connection to local, healthy food and someone they trust.
Final Thoughts
Selling eggs and chicken isn’t rocket science—but it does take hustle, heart, and a good dose of old-fashioned customer service. Whether you're selling from a little roadside stand or shipping orders through your website, remember this: your story matters.
People want to buy from someone real. Someone who wakes up at sunrise, cares for their animals, and believes in better food.
If that’s you—then you're already halfway there.